We thought we would kick-off the new year with a handy list of things to remember to do when rebuilding your law firm’s website. From all of us at Right Hat, we wish you a Happy New Year!
The Website ‘Do’ List
When launching or relaunching your law firm’s web presence, we believe the design and development of a great site must for starters include:
— Background, interviews and research. Developing unique positioning in an ever-increasing legal web space is critical. What do you do best that you competitors either don’t do or don’t do well? To that end, we’ll interview partners, associates, prospects and clients. This help distill where your firm sits on the competitive landscape.
— Positioning. What has the above told you that can be crafted into your website’s “elevator pitch”?
— Careful sitemap. Review your site traffic logs in order to design an effective sitemap allowing visitors to find the pages they want quickly.
— Effective wireframes. Is everything you need on the page? Do not forget Social networking tools.
— Unique graphic design with attention to your brand, including the right imagery, fonts, colors grids and technologies. Try to steer clear of Flash™ except for that rare timeline or special section. The future is HTML5.
— Think through your social networking plan incluinding — Facebook, Twitter, Google+ and others.
— Forward facing technologies. Will your site view well on mobile devices, tablets of varying sizes, netbooks and overseas? Do you want a dedicated mobile or tablet site?
— Carefully think through what you want to integrate with your web back end such as case and matter databases, HR systems, proposal generators and extranet services.
— Content “voice”. Make sure your site has a voice that is consistent and clear. Establish writing and editing guidelines.
— Clear communication across Marketing partners, stakeholders, developers, PMs and designers.
— Clear deadlines established to avoid mission creep.
— Finally, test, test, test. Don’t skimp on the time to review the site carefully before you publish it to the world.